Men's Grooming Products Market Size, Share, Trends & Growth | 2022-27

 

Market Overview:

The market for men’s grooming products worldwide is anticipated to grow at a CAGR of 4.29% from 2022 to 2027.

Due to the closure of numerous social arrangement facilities and offices, the COVID-19 pandemic has had a moderately negative impact on the market for men’s grooming products. The use of men’s grooming goods, notably shaving products, has decreased as a result of these issues. However, the popularity of DIY grooming is another noteworthy trend. Because of worries about direct physical contact, several beauty salons have closed, and even in areas where they haven’t, customers are skipping services. Men are experimenting with their appearance as a result, which has somewhat raised sales of men’s grooming goods during the lockdown period.

As perceptions toward traditional masculinity have changed as a result of the rise of the metrosexual man and the expanding influence of celebrities and influencers, men are spending an increasing amount of money on grooming products. The demand for male toiletries is also rising globally due to the rise in the number of men’s salons. In addition, certain industry players are creating new electrical products, such shavers and razors, by combining new performance traits based on cutting-edge technology. Their expanded product line, which now includes everything from basic blades to body groomers and electric shavers, has helped the market grow in a positive way. Leading companies are investing in marketing initiatives and promoting their goods on social media platforms like Facebook and Twitter.

Scope of the Report:

Products used by individuals to maintain their cleanliness and improve the appearance of their face and skin are referred to as grooming products. The hair care, skin care, shaving care, and other product categories make up the segments of the global market for men’s grooming products. Shaving cream, pre-shave oil, shaving soap, and other pre-shave goods are included in the pre-shave section, which is further divided into pre-shave and post-shave categories. After-shave, balms, and other post-shave items are included in the post-shave sub-segment. Specialty shops, supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution methods are used to segment the market. The market has been divided into sections based on geography: North America, Europe, Asia-Pacific, South America, Middle-East, and Africa.For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion)

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