ATHLEISURE MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)

 Sportswear Market Analysis

Over the following five years, the athleisure industry is anticipated to grow at a CAGR of 6.09%.

Customers are being encouraged to incorporate sports and fitness activities into their daily routines due to rising health and self-consciousness, a desire to live active lifestyles, and a desire to look fit. A change in market dynamics brought about by this increasing engagement has increased demand for athleisure goods. Consumers who are ready to pay more for such added benefits have shown an interest in sports wear with improved attributes including moisture management, temperature regulation, and other performance-boosting qualities that reduce pain and potential injury. As a result, these improved features have encouraged consumer habits to encourage wearing sports apparel during their free time.

The demand for athleisure in recent years has been mostly driven by an increase in government initiatives in many nations to boost sports participation. For instance, the government of England suggested starting a "Work Out to Help Out" campaign in November 2021 to encourage people to participate in organised sports. But the prevalence of fake goods in the market has grown to be a serious danger to brand manufacturers and the expansion of the market. The development of the luxury athleisure sector has been hampered by the availability of many counterfeit goods that might be challenging to spot.

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