GLOBAL HEALTH DRINKS MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)

 Analysis of the Health Drinks Market

Over the following forecast period, the market for health drinks is anticipated to grow at a CAGR of 7.88%.

One of the markets with the greatest rate of growth is the one for health beverages. Consumers are paying attention to the growing body of research connecting food and beverage use with health. Due to this, consumers are gravitating more and more towards leading a healthy lifestyle, which helps to preserve fitness while lowering the risk of lifestyle disorders. The demand for sports nutrition products is fueled by this aspect as well as other factors including increased healthcare costs and rates of urbanisation. The growth of health beverages like functional water is driven by new formulations and better marketing strategies.

Citrus varieties predominate in the market analysed in terms of flavours, however the market has seen the emergence of numerous new flavours.

The most common but least unique method for giving consumers a vitamin boost is to add fruit or herb extract, including lime, strawberry, CBD, and aloe vera, among others. Limited edition and seasonal variations are also starting to appear, such the gingerbread water from Spendrups, the orange and cinnamon concoction from Ondrasovka, and the coconut and pineapple flavours from Danone. Additionally, a notable rise in the number of casual or recreational users, professional bodybuilders and athletes, as well as the rising number of young people choosing sports as their career, are all positively impacting the market growth.

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