CANDY MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)


Candy Market Analysis:

The estimated size of the Candy Market is USD 66.65 billion in 2023, with an expected growth to USD 80.39 billion by 2028, reflecting a Compound Annual Growth Rate (CAGR) of 3.82% during the forecast period (2023–2028).

The confectionery and candy industry, like all other industries, has been impacted by the coronavirus pandemic. However, the impact has been short-term. Early sales data of the candy market across the globe indicates a steep decline in the gums and mint category due to COVID-19, while chocolate candy and non-chocolate candy continue to experience strong growth. COVID-19 has also brought significant changes to the retail side of the candy industry, with more consumers opting for online ordering of groceries, ranging from click-and-collect to home delivery. The Hershey Company reported a significant increase in e-commerce sales, with a growth of over 120% in March 2020, compared to 60% in January and February 2020.

Due to COVID-19 lockdown implementations and extensions, candy products have acquired a prominent place in households across the globe. The preference for sweet indulgence has increased due to more consumers working from home, with candies being a popular snack choice. Furthermore, the change in traditional patterns of food consumption may open up opportunities for innovation across the candy market globally as countries recover from the impact of the pandemic.

The increase in the value of the candy market can be attributed to several factors, including increased product innovation by key companies, a growing population of young and children, and rising personal disposable income. The key drivers of the expansion of the confectionery market are westernisation, modernisation, and personal disposable income. Other indirect growth variables include a youthful population, the growth and expansion of the confectionery sector, and the growing popularity of dark chocolate. Consumers’ impulsive behaviour has led producers to increase the availability of various candies on a large scale in the market.

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