INDIA STEAM ROOMS MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)
India Steam Rooms Market Analysis:
The India steam room market is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 3.5% during the projected period. The purchasing behavior and patterns of the millennial generation have undergone significant changes in recent years, owing to their disposable income, purchasing power, and lifestyle modifications resulting from urbanization. This generation’s inclination towards social wellness, supported by higher incomes, has led to steam bathing being considered a necessity, thereby fueling the expansion of this industry.
The COVID-19 pandemic had a detrimental impact on the Indian steam room market due to the rapid spread of the illness and subsequent shutdowns. The industry witnessed a declining trend due to several health concerns associated with steam rooms, and other industries linked to these markets were also indirectly affected. However, with a renewed focus on health and wellness, the market has experienced growth in the post-COVID-19 period.
The rapid urbanization, sedentary lifestyles, and stressful schedules of working professionals have resulted in severe health issues. To maintain and enhance productivity, it is imperative for working professionals to be physically and psychologically fit. Additionally, the increased acceptance of steam room services, particularly among the elderly, is one of the driving factors behind the demand for spa services, thereby significantly contributing to market development.
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