JEANS INDUSTRY SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)


Jeans Market Analysis:

The Jeans Market is anticipated to experience growth from USD 101.94 billion in 2023 to USD 125.10 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 4.18% during the forecast period (2023–2028).

The anticipated growth in jeans sales is expected to be driven by continued product innovation and rising incomes worldwide. The market offers a wide range of options, including bell bottoms, boot cut, high rise, cropped, skinny, tapered, and normal fit jeans, which are expected to increase demand. Furthermore, the impact of social media platforms on culture is expected to fuel market growth. For example, the estimated number of internet users worldwide was 5.3 billion as of 2022, according to the International Telecommunication Union (ITU). The growth of the clothing industry, driven by the introduction of premium and branded items, is also expected to have a significant impact on the jeans market’s growth.

Over the next few years, the market’s growth is expected to be propelled by factors such as the globalization of fashion trends, changing consumer lifestyles, and the growing preference for high-end and premium design labels among the middle-class population. For instance, in August 2021, Nudie Jeans Co. launched new denim jeans for women named Lofty Lo, which is a casual straight fit with a high waist that is both traditional and modern. The company created feminine denim that is both comfortable and fashionable. With the growing customization trend, players have started designing customized jeans to increase their customer base and sales. Key players are expected to achieve a competitive advantage through customization due to consumers’ shifting lifestyles, such as paying extra attention to the latest trend. Additionally, strategic collaborations among players in the denim jeans industry are key factors contributing to the market’s growth. Denim mills collaborate with jeans brands to achieve strategic objectives that are mutually beneficial.

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