ENERGY DRINK IN INDIA MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)


Energy Drink Market Analysis:

The India energy drink market is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 9.98% over the next five years. The growing popularity of energy drinks among millennials is attributed to the aggressive marketing campaigns aimed at young consumers. These beverages are promoted as mind-igniting, body-refreshing, and performance-enhancing drinks. Companies are investing in identifying market gaps and building brand images through existing ideas and concepts. Key players are also adopting innovative marketing and advertising approaches to drive product sales.

In the medium term, the demand for energy boosters from the young population in parties and clubs is accelerating the demand for energy drinks in India. The increased urbanization, rising disposable income, and growing health consciousness among Indian youth have led to a surge in demand for non-carbonated energy drinks. Additionally, long and erratic working hours and the increasing occurrence of social gatherings are driving Indian consumers towards consuming energy drinks, which are primarily classified as non-alcoholic, caffeinated, and sports drinks.

In recent years, changing consumer lifestyles and increasing demand for alcohol mixers have driven energy drink sales. Furthermore, consumers have become more health conscious, leading to a rise in demand for functional beverages instead of high-calorie non-carbonated drinks. Manufacturers need to shift their focus from athletes to teenagers and young adults, who are the primary energy drink market, expanding the industry and producing numerous prospects.

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