INDIA WELLNESS TOURISM MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)


India Wellness Tourism Market Analysis:

The India Wellness Tourism market is projected to exhibit a Compound Annual Growth Rate (CAGR) exceeding 5% during the forecast period. The outbreak of COVID-19 had a profound impact on the Wellness Tourism Market in India, resulting in a significant reduction in tourist inflow due to pandemic-related restrictions. The expenditure on wellness tourism also experienced a decline of more than 40% during the period. As a result, India’s ranking slipped to the 12th position among the world’s top 20 most preferred wellness destinations.

India is a rapidly expanding tourist destination in South Asia, with medical tourism expected to grow by 110%. By 2023, medical tourism is anticipated to exceed USD 13 Billion. Prior to the pandemic, India was the fastest-growing market for wellness tourism. The country boasts an increasing number of hotels and resorts that offer a comprehensive package of treatments, experiences, and travel, including traditional Ayurvedic resorts, destination spas, and wellness retreats. Kerala and Uttarakhand are among the unique places being developed for wellness tourism, with Kerala being recognized as an authentic and place-based wellness tourism center for Ayurveda. Similarly, Uttarakhand is renowned for its Yoga Study Center in Rishikesh, which has been featured in Tripadvisor’s Top 10 wellness destinations.

However, India’s growing wellness tourism market also faces challenges, such as a shortage of skilled staff for spas and other wellness services, as well as a lack of staff training to meet international standards.

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