POUCH PACKAGING MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)


Pouch Packaging Market Analysis:

The Global Pouch Packaging Market is anticipated to experience growth from USD 41.55 billion in 2023 to USD 56.03 billion by 2028, with a Compound Annual Growth Rate (CAGR) of 6.16% during the forecast period (2023–2028).

Pouches are widely utilized in the food and beverage industry, including pet food, baby food, and liquid packaging (tea, coffee, and juices), due to their various features, such as easy opening (e.g., tear notch and laser perforation), ease of use (e.g., zippers and shapes), and reclosability. Furthermore, their chemical inertness makes them suitable for use in various industries, such as pharmaceuticals, pet food, and cosmetics.

The growth of the frozen packaged industry in European and American countries is expected to have a positive impact on the market. For example, Germany, France, and the United Kingdom account for more than 50% of the frozen food market in Europe, according to Frozen Food Europe. The government-mandated lockdowns due to the COVID-19 pandemic have boosted the sales of frozen foods in many regions, positively impacting the market.

The key drivers of market expansion include increased demand for packaged foods and beverages, growing interest in ready-to-eat (RTE) food, ease of use, and affordability of pouches. Additionally, the rise in demand for on-the-go snacks has led to the need for re-closable stand-up pouches, which offer convenience to consumers. Changing consumer lifestyles and food preferences, as well as advancements in food technology, also contribute to the market’s growth.

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