RTD BEVERAGES MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)

 

Ready to Drink Beverages Market Analysis:

The Ready to Drink Beverages Market is projected to experience substantial growth during the forecast period (2023–2028), with an estimated size of USD 344.44 billion in 2023 and an expected increase to USD 435.65 billion by 2028, reflecting a CAGR of 4.81%. This growth can be attributed to the growing health and wellness trends among consumers, particularly fitness enthusiasts, who are increasingly seeking ready to drink beverages with functional benefits. These functional beverages are rich in antioxidants, protein, and probiotics, and have little to no sugar content, making them a popular choice for health-conscious individuals. Additionally, dairy-free and vegan drinks are gaining popularity among lactose-intolerant individuals as a healthy on-the-go beverage option.

Ready to drink tea is expected to be the next functional crowd-pleaser, with various types such as iced tea, herbal tea, black tea, and others being introduced to cater to the vast consumer base worldwide. Manufacturers are also innovating low-calorie products or incorporating zero-calorie sweeteners like stevia, as well as herbs and ayurvedic ingredients to enhance the functionality of their products. This trend, coupled with the increasing diabetic population worldwide, is expected to drive the demand for these drinks as a healthier alternative to carbonated beverages.

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