FROZEN YOGURT MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)


Frozen Yogurt Market Analysis:

The Frozen Yogurt Market is projected to witness substantial growth, with its size expected to increase from USD 0.99 billion in 2023 to USD 1.32 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 5.97% during the forecast period (2023–2028).

The rapid expansion of the frozen yogurt market can be attributed to the global demand for tart-flavored desserts and the growing consumption of frozen yogurt. Furthermore, the industry’s growth is fueled by the increasing demand for healthy food choices, particularly among young consumers. According to the United States Department of Agriculture, per capita consumption of frozen yogurt in the United States rose to 0.9 pounds in 2021, up from 0.6 pounds in 2020.

Moreover, consumers are showing a growing interest in immune boosters and fortified products that offer health benefits. In response, major players in the market have enhanced their yogurt products by incorporating organic ingredients, eliminating cholesterol, and introducing vegan options. For example, in July 2021, Oatly launched a plant-based vegan frozen yogurt that is now available nationwide in the United States.

In the medium term, the market is primarily driven by the increasing consumer preference for non-dairy, low-calorie, high-protein, and healthier dessert options. Additionally, the rising popularity of low-fat frozen yogurt and the introduction of beneficial product variants with a wide range of flavors are expected to provide consumers with numerous choices when seeking a healthier alternative to traditional frozen desserts.

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