FRUIT AND VEGETABLE JUICE MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)


Fruit & Vegetable Juice Market Analysis:

The global fruit and vegetable juice market is projected to experience a compound annual growth rate (CAGR) of 4.85% over the next five years.

The growth in this market can be attributed to the rising demand for healthy beverages from an increasingly health-conscious consumer base. Factors contributing to the success of fruit and vegetable juices include consumers’ heightened awareness of the benefits of consuming nutritious foods, the combination of nutrients and bioactive compounds from various fruits and vegetables in mixed beverages, which offer significant health advantages, as well as their appealing sensory qualities. Additionally, the availability of ready-to-drink options further drives market growth.

The increasing popularity of cold-pressed juices is a key factor influencing the expansion of the global juice market. Cold-pressed juices retain the vitamins, minerals, and enzymes that are lost during the heating and oxidizing processes involved in traditional juice production methods.

The growing prominence of mixed fruit and vegetable smoothies in the market is driven by the trend towards healthier eating habits. However, the impact of preservation techniques or treatments on these products is more intricate compared to regular juices. Therefore, there is a need for natural antimicrobial treatments or the implementation of hurdle technologies. Untreated or natural beverages typically have a shorter shelf-life due to microbial growth associated with spoilage. Traditional heat treatments, which are used to preserve and ensure the safety of these products, result in chemical and physical changes that affect sensory properties, reduce the presence of nutrients and bioactive compounds, alter their inherent characteristics, and modify the desired benefits. Consequently, it is expected that the market for fruit and vegetable juices will present significant growth potential for more natural and advanced preservation approaches.

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