Kefir Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)


Kefir Market Analysis:

1. The kefir market is anticipated to experience a steady growth rate of 6.4% per year over the next five years. This growth can be attributed to the increasing health consciousness among consumers, leading to a rise in demand for probiotics, including kefir. Unlike other fermented foods, kefir is made from kefir grains, which consist of a unique combination of lactic acid- and acetic acid-producing bacteria and lactose-fermenting yeast. As individuals become more aware of the significance of gut health in maintaining weight, energy levels, and overall physical well-being, the demand for kefir is expected to surge.

2. The evolving consumer mindset towards nutrition and health has prompted manufacturers to develop and market food products with specific health claims. This shift in consumer behavior, driven by a desire for healthier eating habits, has resulted in a growing demand for probiotics in Western markets. Consequently, the demand for kefir has remained robust due to its numerous health benefits. To capitalize on this trend, industry players are introducing innovative kefir products into the market. For example, in February 2021, Lifeway Foods launched functional kefir products aimed at enhancing immunity and overall health, such as the 3.5-oz Functional Shot Multipacks and Organic Grass Fed Kefir.

3. According to the ProCon Organization, it is estimated that by 2022, 59% of the Canadian population will experience difficulties in digesting lactose. As lactose intolerance cannot be cured but can be managed, an increasing number of individuals are seeking lactose-free food options. The lactose-free nature of kefir has contributed to its rising popularity among lactose-intolerant individuals. The benefits of kefir for those who struggle with lactose digestion have positioned it as a favorable choice for this specific consumer segment, further driving its market demand.

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