Matcha Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)


Matcha Market Analysis:

The Matcha Market is projected to witness substantial growth, with its size estimated to increase from USD 3.88 billion in 2023 to USD 6.10 billion by 2028, reflecting a compound annual growth rate (CAGR) of 9.46% during the forecast period of 2023–2028. This growth can be attributed to the escalating prevalence of chronic diseases, which has led to a surge in the demand for healthy and nutritious food and beverage products. Matcha, known for its antioxidant properties and vitamin composition, has gained significant popularity worldwide, further driving the demand for matcha products. Moreover, the market is expected to be fueled by the growing number of health-conscious consumers and their awareness regarding the health benefits associated with matcha ingredients. Additionally, the market’s expansion is likely to be supported by the various functional properties and increased application of matcha. With its abundance of antioxidants and catechins, matcha aids in liver protection, enhances brain function, promotes heart health, and facilitates weight loss.

Furthermore, matcha has proven to have positive effects on the skin, leading many manufacturers of natural skincare products to incorporate matcha as an ingredient in their offerings. Matcha tea is increasingly being utilized in skincare products such as lotions, cleansers, and balms, as the demand for natural and organic skincare products continues to rise among consumers. These factors are expected to contribute to the gradual growth of the market during the forecast period.

However, certain factors may hinder the market’s growth, including the increased cost and limited availability of matcha in only a few regions across the globe. The meticulous grinding and processing, premium extraction methods, and strict cultivation under controlled conditions contribute to the higher cost of matcha compared to its substitutes. Matcha is derived from Camellia sinensis tencha leaves, which are exclusively grown in Japan due to the country’s unique soil and environmental conditions. The primary tencha cultivators in Japan are Uji in the Kyoto region and Nishio in the Aichi region.

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