Intelligent Virtual Assistant Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
Intelligent Virtual Assistant Market Analysis:
The market for Intelligent Virtual Assistants (IVA) is projected to experience substantial growth in the coming years. It is estimated that the market will expand from USD 11.13 billion in 2023 to USD 45.83 billion by 2028, with a compound annual growth rate (CAGR) of 32.72% during the forecast period of 2023–2028. This growth can be attributed to advancements in artificial intelligence, particularly in deep neural networks and machine learning, which have enabled the development of more sophisticated virtual assistants. These virtual assistants, such as chatbots and smart speakers, are being utilized across various industries including retail, BFSI, and healthcare, among others. They serve as personal assistants to consumers, providing support in completing tasks and offering user-friendly interfaces for connected homes and automobiles.
In addition to their role as personal assistants, virtual assistants are increasingly being employed in customer service roles. Enterprises are leveraging virtual assistants to enhance customer experiences and improve brand interactions. For instance, Five9, a cloud contact center provider, has partnered with Inference Solutions to launch Five9 Virtual Assistant. This system utilizes conversational artificial intelligence to automate manual tasks and address common inquiries in contact centers. Moreover, the capabilities of virtual assistants can be customized to cater to specific industries, thereby enhancing the customer experience. In the healthcare sector, for example, virtual assistants can assist customers in locating doctors’ offices, managing prescriptions, and providing payment reminders.
Virtual assistants have gained recognition in the healthcare industry, with notable examples including Apple’s Siri, Microsoft’s Cortana, and Google’s Assistant. These intelligent virtual assistants are also being embraced by small and medium-sized businesses, as they play a crucial role in managing health-related tasks. Next IT’s Alme of Healthcare, for instance, is a virtual assistant specifically designed to manage chronic diseases and address patients’ queries and requests. This technology is being widely adopted by healthcare providers, highlighting the significant impact of intelligent virtual assistants in the healthcare sector.
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