Augmented Shopping Market to Reach USD 35.49 Billion by 2030 with Rising Smartphone AR Adoption and Gen-Z Demand for Interactive Retail Experiences

 Overview of the Augmented Shopping Market 

The Augmented Shopping Market size is USD 18.21 billion in 2025 and is forecast to reach USD 35.49 billion by 2030, reflecting a 14.3% CAGR through the period. The market is witnessing rapid growth as retailers increasingly incorporate augmented reality (AR) into shopping experiences, allowing consumers to interact with products in immersive ways that combine digital visualization with real-world items. Technological improvements in mobile AR applications and hardware are further driving adoption, making augmented shopping experiences more accessible and engaging for users. 

North America currently holds the largest Augmented Shopping Market share, while Asia-Pacific is emerging as the fastest-growing region, fueled by mobile-first social commerce platforms and supportive government initiatives for AR technologies. The increasing interest from younger consumers, particularly Gen-Z, in interactive and immersive retail experiences is helping shape the market landscape. Retailers leveraging AR to enhance product discovery, try-on features, and in-store engagement are expected to gain a competitive edge as consumer demand continues to grow. 

Key Trends in the Augmented Shopping Market 

1. Expansion of Smartphone AR and AR-Core Technologies 

The Augmented Shopping Market is benefiting from the widespread adoption of smartphone AR kits and AR-core technologies. These platforms allow retailers to provide high-quality AR experiences without requiring additional hardware, making AR more accessible to consumers. The use of 5G-enabled edge rendering ensures smooth, real-time interactions, whether users are engaging with AR content in-store or at home, enhancing overall customer experience. 

2. Growing Demand from Generation Z for Immersive Retail 

Generation Z consumers are driving the demand for interactive and immersive shopping experiences. This demographic prefers exploring products through AR-enabled try-ons and avatar-based visualizations rather than relying on static images. Retailers are leveraging these preferences to deliver seasonal and personalized AR content, boosting engagement, conversion rates, and customer retention in the Augmented Shopping Market. 

3. Reduced Costs of 3-D Content Creation 

Declining production costs for 3-D content are making AR solutions more accessible for brands of all sizes. Technologies such as automated photogrammetry, cloud rendering, and advanced compression standards allow companies to create high-quality 3-D models efficiently. This has enabled retailers to expand AR experiences across entire product catalogs rather than just flagship items, improving customer interaction and satisfaction. 

4. Integration with Social Commerce Platforms 

The integration of AR with social commerce platforms, including Instagram, TikTok, and Snapchat, is further driving market growth. These platforms allow seamless product discovery, virtual trials, and purchases within a single ecosystem. By combining AR technology with social engagement, brands can reach a wider audience, increase Augmented Shopping Market share, and strengthen their presence in competitive retail environments. 

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/augmented-shopping-market?utm_source=blogger   

Segmentation in the Augmented Shopping Market 

  • By Platform: 
  • Mobile AR Apps 
  • Web-Based AR 
  • Smart Mirrors and Kiosks 
  • AR Glasses and Headsets 
  • By Offering: 
  • Hardware 
  • Software 
  • Services 
  • By End-User Industry: 
  • Fashion and Apparel 
  • Beauty and Cosmetics 
  • Furniture and Home Décor 
  • Grocery and Convenience 
  • Automotive and Accessories 
  • Others 
  • By Region: 
  • North America: Canada, United States, Mexico 
  • South America: Brazil, Peru, Chile, Argentina, Rest of South America 
  • Asia-Pacific: India, China, Japan, Australia, South Korea, South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines), Rest of Asia-Pacific 
  • Europe: United Kingdom, Germany, France, Spain, Italy, BENELUX (Belgium, Netherlands, Luxembourg), NORDICS (Denmark, Finland, Iceland, Norway, Sweden), Rest of Europe 
  • Middle East and Africa: United Arab Emirates, Saudi Arabia, South Africa, Nigeria, Rest of Middle East and Africa 

Key Players in the Augmented Shopping Market 

  • Amazon – Integrates AR features across its e-commerce platform, allowing customers to visualize products in their space before purchase. 
  • Walmart – Offers AR-enabled shopping experiences to enhance in-store navigation and product interaction. 
  • IKEA – Provides the IKEA Place app, enabling customers to virtually place furniture and décor items in their homes. 
  • Shopify – Supports merchants with AR tools to showcase products in 3-D on online stores. 
  • Sephora – Uses AR technology for virtual makeup try-ons, enhancing personalized beauty shopping experiences. 

Conclusion 

The Augmented Shopping Market is expected to grow steadily as technology adoption and consumer expectations continue to rise. Retailers are increasingly treating AR as an essential part of their shopping infrastructure rather than just an experimental feature. Mobile AR applications, AR glasses, and web-based AR experiences will continue to enhance customer engagement, while lower costs for creating 3-D content and integration with social commerce platforms make immersive shopping more accessible to a broader audience. 

North America remains a leading region in terms of market presence, while Asia-Pacific presents significant growth opportunities. Key players such as Amazon, Walmart, IKEA, Shopify, and Sephora are shaping the market with proprietary platforms and innovative AR solutions. The combination of consumer demand for interactive experiences, technological improvements, and strategic initiatives by major brands ensures that the augmented shopping market will continue to be a dynamic and evolving sector in the global retail landscape. 

Get the latest industry insights on Augmented Shopping Market: https://www.mordorintelligence.com/industry-reports/augmented-shopping-market?utm_source=blogger

Location: United States

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